Statista reports, the digital marketing and advertising industry across India had a market size of around 199 billion. Online marketing is driving results for businesses. Digital Marketing Analytics plays a major role in this growth. It can be called the backbone of digital marketing. Exactly the same we are discussing in details in this blog. Read more.
Digital Marketing Analytics determines the ROI of each activities. By Using digital marketing analytics, marketers can identify how their marketing initiatives are performing. It helps the marketers to understand how well they’re achieving their business goals.