~ How Business Analytics Helps in Marketing | Best 10 BA Tools and Courses
BA or Business Analytics is something that is on hype since 2015 or 2017. I got introduced to Business Analytics in 2017 when I started my MBA Education in a business school.
It was then, and it is now, still considered as one of the sexiest jobs in the twenty first century.
Business Analytics ~ Data Science ~ Digital Marketing ~ Programing ~ AI ~ ML ~ are like hot cakes among the youth today. Every second person I meet is like interested to learn any of these above.
Being a Business Analytics and a Digital Marketer I want to throw some lights on this topic.
In this blog we will discuss about a ton of things into Business Analytics, and obviously about how business analytics helps in marketing. So, like the other 3 to 5 blogs, this also is going to be a very lengthy one.
But likewise all my blogs, this will also be very scannable and layered to make it easy for fast readers.
Business Analytics / Data Analytics / Data Science these three terms are often matched with each other and people feel all three are same. Let’s clear that confusion first.
What is Business Analytics?
~ How Business Analytics Helps in Marketing | Best 10 BA Tools and Courses
Business Analytics also Data Analytics refers to taking in and processing historical business data. This data can be from any field, any genre, any source. The idea is to analyze that data to identify –
- Trends
- Patterns
- Root Causes
And finally making data-driven business decisions based on those insights.
It is almost like Marketing, Finance or Human Resource. These three are evergreen i.e. mandatory to any business genre. The metrics are obviously different depending on the objective. As Business analytics Professional or Data Analytics Professional you do the job of delivering insights out of data.
What Business Analytics Focuses On?
~ How Business Analytics Helps in Marketing | Best 10 BA Tools and Courses
Business Analytics or Data Analytics focuses on –
- Data
- Statistical Analysis
- Investigate and Analyze Business Performance
- Provide Insights
- Drive Recommendations to Improve Performance
- Reporting
What are the Major Distinct Categories of Business Analytics?
~ How Business Analytics Helps in Marketing | Best 10 BA Tools and Courses
Business Analytics or Data Analytics falls in these 4 distinct categories –
- Descriptive
- Diagnostic
- Predictive
- Prescriptive
There is surely a huge importance Business Analytics to help companies. It is to more informed decisions and achieve their goals. BA and DA helps tremendously in understanding a ton of aspects internally/externally in the organization and the global market.
How Business Analytics Helps in Marketing?
~ How Business Analytics Helps in Marketing | Best 10 BA Tools and Courses
Business Analytics or BA is used to enhance marketing and sales activities in an organization.
We use DA or BA to understand various components of post marketing and sales metrics. Once analyzed, then its used to implement proactively. It helps to check an organization’s effectiveness to design and develop marketing campaigns, and the engagement in advertising and sales.
Difficult to understand? Here is an easy explanation…
We design a campaign – Launch it through Social Media / Google / Email / SMS etc. – Build engagements – Receive leads/conversions – Generate revenue – End up receiving a ton of data.
If we have invested $5000 for a digital marketing campaign, the intention is to make twice or thrice or more of the investment. In case the CTR / Conversion / Leads to Conversion Ratio / Engagement etc. is low or moderate, we need to do a root cause analysis to improve it.
Marketing Analytics through DA intervenes here.
It can give insights about many attributes, and eventually how to grow the sales.
Understanding Audience Behaviors is a much appreciated insight to grow a business. BA and DA helps to thrive that. Therefore, businesses use data analytics to inform better decision making for marketing campaigns. Such decisions leads to –
- Leads directly to additional revenue
- More efficient customer-service responses
- Better engagement
- Better awareness
- Better customer targeting
- Understanding customer expectations and reactions
- Design better marketing strategies
“Big Data” is a well known term. Marketers, or data professionals uses it quite often. It refers to a huge amount of data already available and growing in any platform. It can be retained for a certain context and it can be used to provide solutions on multiple objectives.
I liked the article on big data from Oracle India. You may click on the above image to read it.
Who can Become a Business Analyst?
~ How Business Analytics Helps in Marketing | Best 10 BA Tools and Courses
There are definitely some prerequisites to become a Data Analyst or Business Analyst. Below as follows –
- Knack on Data and Analytics
- Knack on Stats and Formulas
- Knack on Computers and data Heavy Tools and tech.
- Knack on the business you are working
- Having a Problem Solving Mentality
- Attention to Detail
- Good to Graphs and Charts
- Good with Content
- Treat Data Ethically
Well, many won’t tell you about the above pre-requisites. Or they will mention to develop such interests over the period of learning business analytics. May be you are a great fit to do so, but may be not. As I believe if you cannot tolerate computers, graphs, formulas, and process problem solving skills, you are not fit to become a business analyst.
If you have sheer interest in the above mentioned points, then BA or DA is your kinda job.
Keep reading…as its just the tip of the iceberg. Follow below, the skills and courses you need to start a DA/BA career.
What are the Best 10 Business Analytics Tools to Learn?
~ How Business Analytics Helps in Marketing | Best 10 BA Tools and Courses
As a Business Analyst, you got to work in several tools.
Such tools demands hands-on skills to handle. Such tools include Data Analysis Tools, Data Modeling Tools, Data Visualization Tools, Cloud Based Tools, Query Languages, Coding etc.
If you want to become a Business Analyst/Data Analyst, the below tools are which you should focus on.
- Microsoft Excel
- SPSS
- SAP BusinessObjects
- SAS Business Intelligence
- SQL
- Sisense
- TIBCO Spotfire
- Thoughtspot
- Microsoft Power BI
- Tableau
- Python
- Google Data Studio
- QlikView
- QlikSense
- R
- SAS
- Periscope Data
- IBM Cognos
- Chartio
- Mode
- Looker
- Domo
- Oracle Analytics Cloud
- Splunk
- Metabase
- Redash
- Jupyter Notebook
- Apache Spark
- RapidMiner
- KNIME
I know it looks overwhelming, but hold on…you don’t need to learn all the above tools.
If you can start your learning with these below ones, then it’s more or less enough to manage any tool out there. Also, the are mostly dominating the global market.
- Microsoft Excel
- SPSS
- SQL
- QlikSense
- SAS BI
- Splunk
- Power BI
- Google Data Studio
What are the Best 10 Digital Marketing Analytics Tools to Learn?
~ How Business Analytics Helps in Marketing | Best 10 BA Tools and Courses
As we are talking about marketing analytics, am also mentioning the best digital marketing analytics tool names to try out.
- Google Analytics
- Google Analytics 360
- Adobe Analytics
- MixPanel
- Heap Analytics
- Clavertap
- Cyfe
- Klipfolio
- Google Search Console
- Optimizely
- SEMrush
- Ahref
- Hubspot Website Analytics
- Improvado
- Funnel.io
- Rebrandly
- Whatagraph
- DashThis
- AgencyAnalytics
- Octoboard
- Adzooma
- Parse.ly
- Justuno
- Adzooma
- Coact
- Mediaocean
- Kumulos
- Iconosquare
- Adverity
- Adverity
- Affinio
- Affluent
- Amplitude
- App Annie
- AppsFlyer
- Bitclu
- Bitly
- Chartbeat
- Clarisights
- ClickMeter
- Contentsquare
- DialogTech
- Digivizer
- e-clincher
- Everview
- Factors.ai
- Finteza
- Glew.io
- Hotjar
- Jepto
- Kissmetrics
- Latana Brand Analytics
- Leadfeeder
- MaaxMarket
- Matomo Anlytics
- Morphio
- Nexoya
- NinjaCat
- Omnisend
- Optimizely
- Optimo Analytics
- OWOX BI
- Parse.ly
Yes! That’s a huge lot. But again the same, you don’t need to focus on all of them.
Here are the most dominating digital marketing analytics tools you should be focusing on.
- Google Analytics
- Google Analytics 360
- Adobe Analytics
- MixPanel
- Clavertap
- SEMRush
- Ahref
What are the Best Business Analytics / Data Analytics Courses?
~ How Business Analytics Helps in Marketing | Best 10 BA Tools and Courses
None of these recommendations are affiliated or sponsored.
There are a ton of courses on DA and BA that you can select from. Just a quick Google search will give you an enormous options on Business Analytics Courses. Here are the ones, that I feel you can trust on. Just by clicking on the banners below, you can visit the course registration/module landing page.
P.S – I have not taken any of these courses personally, I am suggesting depending on the module value, brand value, trainer’s profile.
Certification Program in Business Analytics
~ How Business Analytics Helps in Marketing | Best 10 BA Tools and Courses
Business Analyst
~ How Business Analytics Helps in Marketing | Best 10 BA Tools and Courses
Business Analyst Master’s Course
~ How Business Analytics Helps in Marketing | Best 10 BA Tools and Courses
Advanced Certificate in Digital Marketing and Communication
~ How Business Analytics Helps in Marketing | Best 10 BA Tools and Courses
Google Data Analytics Professional Certificate
~ How Business Analytics Helps in Marketing | Best 10 BA Tools and Courses
What is the Salary of a Business Analyst?
~ How Business Analytics Helps in Marketing | Best 10 BA Tools and Courses
Most often Business Analyst jobs are desired for handsome salaries.
Well, it not misinterpreted but it takes a lot of efforts to reach a handsome salary brackets.
I will largely talk about the Indian Business Analyst Jobs Salaries here. So in case you want figures in Dollars, then I am interlinking a source here for salaries as per US standards.
As a fresher with zero experience you can start somewhere as minimum as 3 to 4 LPA (Lakhs Per Annum). Having as good experience as 3 to 7 years you can crack somewhere between 9 to 15 LPA.
Have a look at the below chart of WITCH Companies and also IBM, Accenture etc. paying for BA professionals.
Here is the source of the data shared above. Visit for more details.
Business Analyst Salaries in the US Source 1
Business Analyst Salaries in the US Source 2
Top Skills for Business Analysts Based on 21,330 Jobs
~ How Business Analytics Helps in Marketing | Best 10 BA Tools and Courses
~ How Business Analytics Helps in Marketing | Best 10 BA Tools and Courses
Well, don’t get demotivated by seeing the numbers above.
There is a lot that you don’t find on the internet.
If you a great BA professional, then you can earn way more than 16 LPA in the corporate. So, don’t get restricted by seeing the above numbers.
My profile includes BA plus Full Stack Digital Marketing plus Content Development. My capacity of earning is way more than the above. Then when you get into the managerial or leadership roles like, TL – Team lead, HOD – Head of the Department, C – Chief, or D – Director roles, then 15 LPA is a piece of cake for you.
All the best.
Thanks for reading my blog.
I am Soumendra, an Online Marketing professional and Content Pro, Business Analyst, and Data Visualization expert, helping businesses to grow online with digital marketing.
To let you know, I train people in Online Marketing, Digital Advertising, Content Creation, Digital Marketing Analytics courses, SEO, and the entire arena of Digital Marketing and Data Analytics.
You can connect with me in need.
Book a free consultation.
