How to Read Instagram Insights? | Best 20+ Ways to Boost Your Instagram Marketing


~ How to read Instagram Insights? | Instagram Marketing

Instagram Marketing can be addressed as a one stop solution for business banking on Digital Marketing.

Think about it, what not you get from Instagram Marketing? Starting from Brand Awareness to 100+ Lead Generations a day, everything is possible with Instagram Marketing.

Therefore, it has pretty much become a go-to move for a lot of businesses. Bad for those, who are still not utilizing Instagram Marketing and the other forms of Digital Marketing.

Anyway, Instagram Marketing is a major catch when it comes to Social Media Marketing, isn’t it?

Instagram is a social media platform, where every second person has an account. And not forget to mention, maybe every 1 out of 10 out here, want to become an influencer.

In 2020, Instagram was ranked 6th out of all social media networks worldwide, with over 1 billion people using the app each month. Imagine the reach!

Leading Countries On Instagram – October 2020

Above, penetration numbers in the top countries by the number of Instagram users.

Most popular social networks worldwide as of October 2020, ranked by number of active users (in millions)

Some developing countries have huge populations but low smartphone adoption rates. Like parent company Facebook, these territories are where Instagram will see the most growth in years to come.


An estimated 46.2% of all smartphone owners in the US, regardless of age, have Instagram installed on their phones.

Brazil, Indonesia, and Turkey are the countries that have the highest app adoption, leaving little room for market growth.

~ How to read Instagram Insights? | Instagram Marketing

Key Statistics on Instagram Marketing & Instagram Insights on SMM

  • Instagram bot accounts could be as much as 95 million of the 1 billion monthly active users, according to a Ghost Data Report.
  • The number of Instagram bot accounts in 2015 was 7.9% and has risen to 9.5% in 2019.
  • Influencers get paid in part for the audience size, and, if they’re full of bots, brands are the ones losing money in the influencer economy.
  • Fake bot fans cost brands $1.3 billion in 2019, according to Cheq projects, a cybersecurity firm for digital media.
  • Influencers with under 10,000 followers get paid around $88 to post.
  • Influencers with under 100,000 followers get paid around $200 to post.
  • Influencers with 250,000 to 500,000 followers will get paid around $670 per post.
  • Influencers with over $1 million followers will get paid around $1,870 per post

Data Source – (Ghostdata) (WSJ) (Wired) (PetalCard)


Now, tell me, if you still doubt the potential of Instagram Marketing, while doing it rightly!

Instagram Marketing is something that you emphasize on then you are walking on the right track of Digital Marketing.

But, the biggest question is ARE U DOING IT RIGHTLY?


Well, just using Instagram Marketing doesn’t really improve your revenue, you have to get the vein of your audience and you have to improve the CTR or Call to Action.

There are several ways to improve your CTR on Instagram Marketing/Instagram Insights. Some of those can be as mentioned –

  1. Having a proper Instagram Marketing Calendar.
  2. Know at what time you post your contents.
  3. You want your Instagram followers to respond to your posts regularly.
  4. Tell a Story.
  5. Try to provide valuable content that impacts lives in a positive way.
  6. Entertaining content.
  7. You should realize that social media is not a platform preaching your ideas or forcing users to change their habits.
  8. Create Your Brand.
  9. Buying Likes and Comment.
  10. Influencer Marketing.

But did we forgot to talk about the most important thing?

Yes. Its called – Instagram Insights.

~ How to read Instagram Insights? | Instagram Marketing

What are Instagram Insights? | Instagram Marketing

In layman language, Instagram Insights is a native analytics tool.

Instagram Insights provides data on follower demographics, their actions, and your content.

Such an in depth data from Instagram Insights makes it easy to compare content, measure campaigns, and see how individual posts are performing.

Well, the above activities mentioned for getting better CTR can only be enhanced, when you know how to check the performance/engagement of each post on Instagram.


~ How to read Instagram Insights? | Instagram Marketing

How to read Instagram Insights? | Instagram Marketing

First thing first for Instagram Insights is – YOU NEED A BUSINESS ACCOUNT

If you convert a personal account to a business account, you’ll see Insights for any content that’s posted after you make the switch.

  • You can use Instagram Insights to learn more about your account’s followers and performance.
  • You can also view insights on your audience’s engagement with specific posts, stories and IGTV videos.
  • If applicable, insights and metrics about your account include paid activity as well.

Viewing Instagram Insights | Instagram Marketing

To view account insights:

  1. Go to your profile.
  2. Tap the Insights action button.
    • You can also go to Menu in the upper right corner, and tap Insights.
  3. Tap the metrics under the Overview section or specific content you’ve shared for a more detailed breakdown.

Note | Instagram Marketing, Instagram Insights and SMM –

  • You’ll only see insights for content you’ve posted since you converted to a business or creator account.
  • You can also tap the drop-down at the top of the screen to choose if you want to view insights for 7 or 30 days.
  • If at any point you switch your business account back to a personal one, you’ll lose all of your Insights data.
  • You can find Insights data in three different places in the Instagram app.
  • To access Insights from your account page, tap the bar graph icon in the upper-right corner of the screen.

~ How to read Instagram Insights? | Instagram Marketing

What all Insights will You be able to see with Instagram Insights? | Instagram Marketing

~ Instagram Marketing

You get quite a lot of insights, its vast.

Here are the Instagram Insights that you can measure with this analytical tools of Instagram Marketing.

Sections of Instagram Insights are as follows:

Recent Highlights: It announces any notable increases in account performance in the last 7 or 30 days.

Overview: It showcases the total number of accounts reached. Such insights includes –

  • Content Interactions
  • Followers
  • Approximate earnings (if applicable) for the last 7 or 30 days. You can tap on each of these metrics for a more detailed breakdown.

Accounts Reached: This metric, you can see more details on your account’s reach and impressions.

You’ll also see insights on your account activity, such as profile visits and website visits.

If you have an action button on your profile, you’ll see the number of taps on that button.

For example, you can see data on –

  • Call button taps
  • Get directions taps
  • Email button taps
  • Text button taps
  • Website taps
  • You can also see your top posts
  • Stories and IGTV videos sorted by reach.

Content Interactions: This metric, you can see a detailed breakdown of the following:

  • Your post
  • Story
  • IGTV Video Content Interactions
  • These include likes, comments, saves, shares, replies and other actions on your content
  • You can also see your top posts, stories and IGTV videos sorted by interactions

Total Followers: This metric, is more about trends across your followers when you have at least 100 followers.

These insights include:

  • Growth (how many followers you’ve gained or lost)
  • Top locations of your followers
  • Age range and times they’re most active on Instagram

Content You Shared: This section showcases the following:

  • Content you’ve posted and promoted across feed
  • Stories & for the last 7 or 30 days.

You can also tap View Insights like –

  • Under individual posts
  • IGTV videos
  • Swipe up on your stories to view insights specific to that piece of content.

Interactions: This section displays what actions people take when they engage with your account.

Discovery: This section keeps track of how many people see you content and where they find it.

Promotion: This section will provide more information on your post if it’s been promoted.

~ How to read Instagram Insights? | Instagram Marketing

How to Analyze the Instagram Insights? | Instagram Marketing

Depending on your business you can use the Instagram Insights Instagram Marketing to improve your marketing and the performance of your page.

Here are the ways to analyze the insights:

Analyze the Follower Demographics and the Behavior of Your Audience for Instagram Marketing –

On the Insights homepage, scroll down to the Followers section to see a summary of follower. Here you can find –

  • Gender
  • Age group
  • Location
  • Top locations (cities and countries)
  • Online times (hours and days)

The entire demographics data is visible. But makes sure that you need at least 100 followers to see demographic data.


Analyze the Data for Posts and improve performance of the page –

The best feature of Instagram is it lets you view data for multiple posts at once or delve into metrics for an individual post.

Filter Post Data by Content Type, Metric, and Time-frame

It’s an useful segment for all the professionals out there who wants to use Instagram insights to improve marketing. In this section you can tap on any of the blue links at the top of the page and choose from multiple fillers.

These fillers are –

  • Content type (all, photos, videos, and carousel posts)
  • Measurement (comments, engagement, impressions, likes, reach, and saved)
  • Time (7 days, 30 days, 3 months, 6 months, 1 year, and 2 years)

The filters let you zero in on relevant data to measure goals, campaigns, and best-performing content.

With the help of this section on Instagram Insights you can check the data you can check for a specific period of time are –

  • Engagement (comments and/or likes)
  • Impressions and reach
  • Ratio of engagement to reach
  • Best- and worst-performing content types (photos, videos, or carousel posts)

While crunching this data on Instagram Insights you can bank on points like –

  • Measuring campaign goals
  • Filtering the data by time frame and identify the type of content posted
  • Identifying the successful and unsuccessful posts
  • Improve posts further

View Metrics for Individual Posts with Instagram Insights

In this section you get to analyze –

  • Profile Visits – The number of times your profile was viewed
  • Follows – The number of accounts that started following you
  • Website Clicks – The number of clicks to links you’ve included in your business profile description

Now you get to work on the impressions of the page and the data you can bank on to analyze such impression in Instagram insights are –

  • Home – People who saw the post from their feed
  • Search & Explore – People who searched for keywords or saw your post on an Explore feed
  • Profile – People who found your post from your profile page
  • Location – People who viewed your post from a location feed
  • Hashtags – People who discovered your post via a hashtag search

Evaluate the Instagram Stories Data for Instagram Marketing and Instagram Insights –

In this section you can actually view insights on multiple stories.

Here you get the access stories data from the Insights homepage. Remember here you see all of your stories posts for the past 2 weeks.

You can click on individual posts and check the data but this post lets you see the data on aggregate level.

To check this you can tap one of the blue links at the top of the page to filter stories data by time (24 hours, 7 days, and 14 days) and action.

The actions which can be taken are –

  • Taps forward
  • Taps back
  • Exits
  • Replies
  • Swipes away

Evaluate the performance of your Paid Promotions Data through Instagram Insights –

To check the Paid Promotions Data insights you can find it in the homepage.

The metrics that you get to analyze here are –

  • Visits to profile
  • Number of people who viewed the promotion
  • Number of impressions
  • Number of engagements
  • Audience demographics
  • Amount of money spent

How Can You Improve Your Business with Instagram Insights | Instagram Marketing

So far, you may have already understood that just having a business account in any social media is not enough.

To run a successful show of Instagram Marketing is it paid or organic, skills of using it properly are the only key that can open the locker of success.


While doing Instagram Marketing you should utilize the potential of Instagram Insights.

Instagram for Business

With the help of Instagram Insights, you can improve your engagement and run better ads on your Instagram Marketing Account.

Trying Instagram Insights by Instagram App | Instagram Marketing

In the Instagram app, you can read the data in three different places of the app.


While willing to access Insights from your account page, tap the bar graph icon in the upper-right corner of the screen and you get to see the Instagram Insights.

What all the Instagram Insights Home Page Shows You? | Instagram Marketing

  • Summary of data for the content you’ve posted.
  • It shows you the summary of the last 7 days
  • Check how many total followers you have (find it in the top section).
  • Check the new followers that you’ve gained in the past 7 days.
  • Check the total number of posts you have on your Instagram account.
  • Check out the latest posts you have added in the previous week (7 days)
  • Check out the total number of impressions on your Instagram account with the help of bar graphs (Scroll down to see a series of bar graphs)
  • Find out the reach of your profile
  • Check the number of profile views that has happened in the last 7 days
  • Get the record of all the call to actions taken by your visitors (Call, Email, Directions buttons)

Let’s Talk about the Right Time to Post on Instagram | Instagram Marketing | Instagram Insights

Best Times to Post on Instagram Daily for Instagram marketing:

  • Monday: 10:00 am – 2:00 pm (Best engagement time: 12:00 noon)
  • Tuesday: 10:00 am – 3:00 pm (Best engagement time: 7:00 pm*)
  • Wednesday: 9:00 am – 4:00 pm (Best engagement time: 11:00 am)
  • Thursday: 10:00 – 2:00 pm (Best engagement time: 12:00 noon)
  • Friday: 9:00 am – 2:00 pm (Best engagement time: 11 am)
  • Saturday: 9:00 am – 11:00 am (Best engagement time: 10:00 am)
  • Sunday: 10 am – 2:00 pm (Best engagement time: 10:00 am)

These are usually the times that you can follow, although it varies from business to business. These are the most tested ones given better engagement.

Thanks for reading.

I am soon coming up with a blog about “Instagram for Business”, keep visiting Insight Caja for valuable insights about Digital Marketing.

Reach out to be if you need help growing your business.

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