~ Why Should You Learn Digital Marketing in 2022 | Top 80 Plus Benefits of Learning Digital Marketing
The above has been one of the most asked questions in the business, marketing and tech industry.
Being a digital marketer, I agree with most of the pointers available out there in other blogs and Vlogs. Though I see many of such contents doesn’t really diverse their pointers and doesn’t give much of inclusion.
I really didn’t plan to come up with this blog in an inclusive way. I was just preparing a mind map on the same for my trainees, and then it struck my mind that why can’t I put it across on the web as well.
In this blog, I have tried to bifurcate the top 80 plus benefits of learning digital marketing in 5 major areas. This starts from Business and ends at further Exposures to other domains. I wish you enjoy the blog.
This blog is going to be short and points specific (as always). In between, I will share some of my personal views on the same.
Digital Marketing is MARKETING
~ Why Should You Learn Digital Marketing in 2022 | Top 80 Plus Benefits of Learning Digital Marketing
I see everyone wants to learn digital marketing, which is awesome. But the point is, they are not treating it as Marketing and Sales or Business Development. They are more taking it like a computing skill, which doesn’t make sense, and this kinda thought might not lead you anywhere.
Digital Marketing is Marketing with Tech.
I love marketing, I love sales, I love tech, I love a laptop life and I love data.
Many professionals from tech backgrounds and sales backgrounds try to switch to digital marketing without having a clue what they are switching to.
Well, if you are not happy with tech, computers, and if you hate sales, targets, datum then digital marketing might not be suitable for you.
Let me put it very clear…
What’s there in a full-stack Digital Marketing Profile?
~ Why Should You Learn Digital Marketing in 2022 | Top 80 Plus Benefits of Learning Digital Marketing
- Digital Marketing has got enormous involvement of data.
- Digital Marketing has got targets to meet as an executive.
- Digital Marketing is a techy profession.
- Digital Marketing is not completely no code.
- Digital Marketers spends all their hours in front of the desktop.
- Digital Marketers got to be thoughtful and super creative.
- Digital Marketing is Marketing First and Tech Second.
- Digital Marketing Analytics is Tech First and Data Second.
- Digital Marketing Campaigns are damn sales targets oriented.
- Digital Marketing SEO is damn target oriented.
- Digital Marketers got to deliver ROAS (Returns on Ad Spend).
- Digital Marketers needs to learn coding languages like HTML, CSS, JS, Python etc. (You do not need to be a 10/10 on this, but at least a 5/10).
- Digital Marketers spends their entire time with strategies and tools (Huge numbers of tools dude).
- Digital Marketers has to have a sense of design.
- Digital Marketers has to have a sense of audience.
- Digital Marketers needs to be objective oriented.
Well, guess what, all the above is for those people who are looking forward to becoming a full-stack digital marketer. People who want to crack profiles like –
- Digital Marketing Strategist.
- Full Stack Digital Marketer.
- Digital Marketing Manager.
- CMO in Digital Marketing.
- Senior Digital Marketing Specialist.
Now, if you count me by saying, “I would only want to work as an SEO Specialist or SEM Specialist, do I need to have the above traits?” – The answer is – NO.
Being an SEO, SEM, PPC Specialist or Digital Marketing Analytics Specialist, you do not need to be having all the above traits, but quite a few.
Are MBA Candidates More Qualified and Appreciated as Digital Marketing Managers?
~ Why Should You Learn Digital Marketing in 2022 | Top 80 Plus Benefits of Learning Digital Marketing
Can’t say no!
MBA Grads are more appreciated and qualified in most of the senior-level positions. Bags more salaries. Grows faster in their corporate career.
But it’s subjective to their education as well. Given that their MBA was not valuable as per the credentials, certification, institute and course curriculum, they may not be in the limelight like you see the others with the same tag.
Belonging from a good business school matters. Having a PGDM – Post Graduate Diploma in Management + Masters of Business Administration in Marketing matters.
In Digital Marketing, if you have an MBA and PGDM in Marketing, it helps.
Experience matters as well. If you are well experienced then you may crack that MBA cut off to be eligible for the same. But it’s subjective to the company.
If you do not have an MBA now, and cannot spend 2 years on a business school MBA, then you can go for an Executive MBA. It is great as well. Even many corporate help their employees to do that with finances and time. So, if you are working in such kind of companies (Mostly MNCs), you can bag such an opportunity, for which you have to do well in terms of performance as well as you have to score well in the internal tests of the organization.
As per my experience, senior positions like –
- Digital Marketing Strategist.
- Full Stack Digital Marketer.
- Digital Marketing Manager.
- CMO in Digital Marketing.
- Senior Digital Marketing Specialist.
Always looks for an MBA. Even as an executive into digital, if you have an MBA or PGDM it helps you to bag a better salary than a person who isn’t an MBA grad. FYI, I mean specialization in Marketing, MBA in Marketing.
FYI, even if you do not have a Marketing MBA, Marketing BBA or so, you should know the basics of marketing. Have a look at the below concepts I would recommend you to know about.
Basics Concepts of Marketing to Learn
~ Why Should You Learn Digital Marketing in 2022 | Top 80 Plus Benefits of Learning Digital Marketing
- The Seven Ps of Marketing – Product, Price, Promotion, Place, People, Process, and Physical Evidence.
- The Four Pillars – Target Market, Customer Needs, Integrated Marketing and Profitability.
- Porter’s Five Forces – Company’s Competitive Rivals, Potential New Market Entrants, Suppliers, Customers, Substitute Products Influence a company’s profitability.
- The Boston Consulting Group (BCG) Matrix
- PESTEL – Political, Economic, Social, Technological, Legal and Environmental factors.
- SWOT Analysis – Strengths, Weaknesses, Opportunities, and Threats analysis.
- 5W1H – What, Who, Where, When, How and Why.
- The Ying & Yang of Marketing & Sales.
- SOAR – Strengths, Opportunities, Aspirations, Results Analysis.
- CBA – Cost Benefit Analysis.
- Blue Ocean Strategy
- Red Ocean Strategy
Here is a quick mind map for the same –
Marketing Books
If you are keen to learn the basics of marketing, then here are few books you may prefer –
Why Should You Learn Digital Marketing in 2022 | Top 80 Plus Benefits of Learning Digital Marketing
~ Why Should You Learn Digital Marketing in 2022 | Top 80 Plus Benefits of Learning Digital Marketing
Let’s get into the creamy part now and find out the benefits of learning digital marketing in 2022 and so on.
Benefits of Leaning Digital Marketing Based on Business
~ Why Should You Learn Digital Marketing in 2022 | Top 80 Plus Benefits of Learning Digital Marketing
- Low cost
- Good Return on Investment
- Easy to Measure
- Easy to Adjust
- Brand Development
- Easy to Share
- Precise Targeting
- Global Approach
- Greater Segmentation Approach
- Greater Engagement
- Increase Customer Loyalty with Frequent Communications
- Engage the Customer at Every Buying Stage
- Target the Right Audience
- Generate a Consistent Lead Pipeline
- Optimize and Obtain Better Conversion Rates
- Accurately Measure All Results
- Gain Brand Credibility
- Levels the Playing Field
- Signs You Need Help With Digital Marketing
- You’re Able to Maximize Your ROI
- Data Driven and Analytical Approach
- Your Social Media Accounts Are Permanent Digital Assets
- You’re Getting Traffic and Awareness
- You’re Generating Only Traffic to Showcase Your Portfolio
- You’re Generating Leads from Your Paid Ads
- You Get to Develop a Great Content Strategy
- You Have a Multi-Channel Strategy
- Niche Based Targeting Approach
- A/B Testing Approach and Market Testing Approach
- Personalized Inbound Marketing
- Increases Social Currency
Benefits of Learning Digital Marketing Based on Skills
~ Why Should You Learn Digital Marketing in 2022 | Top 80 Plus Benefits of Learning Digital Marketing
- A Skill Based Course
- A Skill Driven Job Market
- Skills Driven Learning
- No Specific Background Education Required
- Outrageous Demand for Digital Marketers
- High-Paying Jobs
- Fast-Growing Industry
- Better Job Security
- Diverse Career Paths
- Entrepreneurship Opportunities
- Freelance Job Opportunities
- You Can Explore Different Sectors
- Work in a Diverse Environment
- Evergreen Niche Marketing
- One of the Best No-Code Tech Domain
- Multiple Options of Specialization
- Opportunity to be in a Creative, Thoughtful and Technical Domain
- Opportunity to Implement Your Own Ideas
Benefits of Digital Marketing Based on Specialization Options
~ Why Should You Learn Digital Marketing in 2022 | Top 80 Plus Benefits of Learning Digital Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Paid Search
- Display and Video Advertising
- Social Media Marketing
- Content Marketing
- Content Development
- Email Marketing
- Digital Marketing Analytics
- Influencer Marketing
- Affiliate Marketing
Job and Freelance Opportunities and You Get After Getting Employed in Digital Marketing Domain
~ Why Should You Learn Digital Marketing in 2022 | Top 80 Plus Benefits of Learning Digital Marketing
- SEO Manager
- PPC Manager (Google Ads/Facebook Ads)
- Google Ads Specialist
- Social Media Ads Specialist
- Content Writing/Copywriting
- Ad Campaign Manager
- Blogging/Vlogging
- Content Marketing and Video Marketing
- Content Writing and Development
- Digital Marketing Data Analytics Specialist
- Influencer Marketing Specialist
- Affiliate Marketing Specialist
- Social Media Marketing Manager
- Email Marketing
- Google Ads Specialist
- Display and Video Ads Specialist
- Search Engine Optimization Specialist
- PPC Specialist
Exposure Based Benefits of Learning Digital Marketing
~ Why Should You Learn Digital Marketing in 2022 | Top 80 Plus Benefits of Learning Digital Marketing
Getting into digital marketing, opens a ton a doors for you into the strong technical domains as well. Here I am specifically talking to non IT and Tech people.
I have highlighted the below skills which you get to easily learn after you jell up with digital marketing skills.
- No Code but Tech.
- Data Analytics
- Designer
- SEO Specialist
- SEM Specialist
- Marketing Automation Manager
- Business Analyst
- UI / UX
- Network Administrator
- Technical Writing
- Project Manager
- System Administrator
- IT Support Specialist
- Software Quality Tester
- Information Architect
- SQL
- Google Suite
- Coding & Programming
I home this blog have given clarity to your thoughts and now you can made up your mind to take a decision that you were looking for.
Thanks for reading.
All the best.
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I am Soumendra, an Online Marketing professional and Content Pro, helping businesses to grow online with digital marketing.
To let you know, I train people on Online Marketing, Digital Advertising, Content Creation, Digital Marketing Analytics courses, SEO and the entire arena of Digital Marketing.
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